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Alex Anderson


Overview 
A cultural theorist & strategy leader working hard to help brand and agency teams express themselves uniquely and take themselves less seriously. With a focus on brand, innovation, and growth-strategy projects, Alex has led ambitious assignments in North America, Latin America, Europe & APAC for both early-stage startups and Fortune 50 organizations. 

His work has been presented at the Obama White House and the Kennedy Center and recognized by leading publications, including It’s Nice That, the New York Times, and Communication Arts. Alex is the founder of Good Measure︎︎︎, a (now-defunct) pop-up creative agency that hosted community projects across the United States. He has lectured, guest lectured, and critiqued for programs like SVA Design for Social Innovation, Accenture Liquid Studios, the UH Bauer College of Business, Aprender Design︎︎︎, et al.

He is the host of the Green Supper︎︎︎, and has a dog named Wilt Chamberlain. 
Currently 
 Senior Director, Brand & Innovation Strategy at TRIPTK︎︎︎
Experience
Agencies include TRIPTK, SYLVAIN, Google Brand Studio, Something Special Studios, Grizzly, Human NYC, Upperquad, XXIX, NUU Group, DrawHistory, Manifest, The Black Sheep Agency, et al.

Brands include Nike, The North Face, Luna Luna, the Renault Group (Alpine Cars & Racing), Google, WeTransfer, Starbucks, Obama’s White House, Spotify, Twitter, Amex, the NBA, General Motors, adidas, Marriott International, Tripadvisor, Diageo, The CW, Civic Nation, AB InBev, PepsiCo, Colgate-Palmolive, VF Venture Foundry, the City of Houston, FIFA, Holocaust Museum Houston, Vans, Houston Texans, et al.
Testimonials
“Alex is an absolute joy and inspiration to work with. We recently collaborated on a corporate strategy engagement to identify billion-dollar acquisition opportunities for the world's largest apparel and footwear portfolio. Expectations for successful delivery included both deep qualitative expertise and a talent for engaging C-Suite client audiences. Ambidextrous, empathetic, and as sharp as they come, Alex blew us away. 

As the team's culture and qualitative lead, Alex developed a bespoke research framework that immerses leading-edge consumers in rich, 'what-if' worlds, propelling respondents into the future to extract true foresight. Extremely comfortable in high-stakes project environments, Alex brought both deep strategic unlocks and the right dose of levity to client workshop moments, playing a key role in turning projects into trusted partnerships.”

Giulia Gasperi
Founder @ Data is Magic; former Head of Data Strategy @ TRIPTK


“I’m speaking on behalf of the entire team when I say that Alex makes a huge contribution to the projects he works on. I know this because it felt like every day of the project someone else would tell me how great it was working with him. The thing that most impresses me about working with Alex is that he always shows up. Even as a freelancer, he’s committed to the success of the project. He dives right into a new team as if they’re old friends and he never leaves anyone hanging. In my experience, it’s rare to find this level of dedication (especially on a freelance basis).

Of course he’s also great at what he does. He has keen insights and communicates them convincingly in both presentations and writing, and he’s not afraid to give direct feedback if it makes the work better. I always appreciate the perspective he brings to his work; plus he does it with a savvy sense of cultural relevance, self-awareness, and humor.”

Jacob Heftmann
CEO & Co-founder @ XXIX︎︎︎

“There are good strategists, and then there are great ones. Alex is one of the great ones. I feel absolutely privileged to have known and worked with a fiercely intelligent and culturally savvy strategy leader. Alex is excellent for any region. His sharp thinking transcends brand building and permeates into how he thinks about innovation and change as well.

But the quality I admire most is his singular focus for impact in whatever he does—and tackling that with a healthy balance of candor and kindness. Alex has been instrumental to every facet of my work. He’s a great one.”

Jeffrey Effendi
CEO & Head of Innovation @ DrawHistory︎︎︎; Head of Brand Studio @ Change.org︎︎︎
Sample Projects
A nonexhaustive list of strategy, insight, innovation, and design projects.  

• Exploring and enabling flexible brand storytelling at scale while embedded on the Google Brand Studio team; Brand Studio on Instagram︎︎︎ 

• Inviting new & old friends to a communal (and Medieval) table for supper club; It’s Nice That︎︎︎

• Building a new innovation platform for the adiClub retail membership experience for adidas

• Designing a purpose-built brand to eliminate food waste for Afresh; Brand New︎︎︎

• Relaunching an art amusement park to the world with Drake (DreamCrew) and Something Special Studios after 35 years dormant; NYT︎︎︎

• Building C-suite alignment around a shared internal vision for Copilot, Microsoft’s leading AI tool; AdAge︎︎︎

• Gearing up a French luxury automotive brand for stateside market entry; Variety︎︎︎

• Growing an intimate tasting menu concept, housed in downtown Houston; Ensemble on Instagram︎︎︎

• Articulating key insights and defining structure for WeTransfer’s most important digital thought leadership properties; It’s Nice That︎︎︎

• Identifying billion-dollar acquisition opportunities for the world's largest apparel and footwear portfolio as a key corporate strategy evolution

• Correcting risky driver behavior by reimagining the driver app experience for General Motors

• Crafting a fresh positioning for Amex’s Platinum offering, alongside a suite of new cardholder benefits to expand the proposition; Travel & Leisure︎︎︎

• Developing an actionable moderator toolkit for Twitter to help ensure online communities stay both healthy and lively over time; NYT︎︎︎

• Exploring intriguing uses of machine learning, the blockchain, wearables, and other nascent tech for Starbucks

• Finding a key positioning for the NBA’s suite of digital offerings to offer clear value on a crowded digital court; Forbes︎︎︎